Selected Work

Lifted report completion from under 40% to 65%+ by leading end-to-end design for an AI home renovation-audit product, translating homeowner research, production analytics, and business goals into a 4-stage journey that cut expert quote review from ~90 min to ~5 min. Reached 4690 organic users across multiple cities in a 30-day V2 soft launch, contributing to a $700K seed round.

Redesigning AI slide creation from one-click generation to a controllable co-pilot workflow that significantly improved task success rate by 47% and conversion rates by 19%.

Redesigned and launched HUG, an AIoT-powered medication reminder app, improving medication adherence by 34% among older adults.

Reduced 1 month churn rate by 21% post-update though continuously optimized the interface by evaluating the designs.

iF Design Award-winning concept: an AI-powered, gamified language tutor for kids aged 6-15, making language learning engaging and accessible through customizable avatars, real-world AR interactions, and adaptive game-based pathways that adjust to each child's progress.