Selected Work

Shipped 0→1 as founding product designer of Shellmind — an AI-powered renovation advisor that transforms dense quotation data into verdicts users can act on, reducing manual review time from ~90 minutes to under 5 minutes. Drove design through a 30-day organic soft launch — 469 interest-qualified early users acquired through community groups and content channels — validating product direction and contributing to a $700K seed round.

Workflow redesign and shipped 2 features that significantly improved task success rate by 47% and conversion rates by 19%.

Redesigned and launched HUG, an AIoT-powered medication reminder app, improving medication adherence by 34% among older adults.

Reduced 1 month churn rate by 21% post-update though continuously optimized the interface by evaluating the designs.