· Led end-to-end design for Shellmind’s AI renovation audit experience, translating homeowner research, production analytics, and business goals into a 4-stage user journey that reduced ~85min manual quote review time. Drove design through a 30-day soft launch reaching 469 organic users, contributing to a $700K seed round.

· Shipped end-to-end design of a Guardian Air Vest Monitor iOS app in 3 months, driving +28% MAU and +10% cross-product revenue growth.

· Redesigned and launched HUG, an AIoT-powered medication reminder app, improving medication adherence by 34% among older adults.

· Led the design and development of a web-based AI B2B2C software and internal project management platform from 0 to 1.

· Executed redesign of B2B2C workflow for an AI slide deck web app, resulting in a 19% increase in conversion rates among 10,000+ users over a 4 week post-launch window.